Reviews

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Some Good News For a Change: Mark Clifford’s The Greening of Asia – Elizabeth Economy

Picking up a copy of Mark Clifford’s new book The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency (Columbia University Press, forthcoming March 2015) is a good way to start the New Year. Clifford, the executive director of the Hong Kong–based Asia Business Council, offers an in-depth look at how entrepreneurs and entrepreneurial companies in Asia are making important contributions to energy, land, and water conservation and efficiency through technological and policy innovation. Coming on the heels of the recent U.S. and Chinese pledges to do more to address climate change, the book adds to the sense that there is real potential to change the world’s environmental future for the better.

Read more at Council on Foreign Relations’ Asia Unbound blog.

WSJThe Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency by Mark L. Clifford
- reviewed by Doug Ogden

The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency, by the Asia Business Council’s executive director Mark Clifford, and published by Columbia Business School, highlights Asian companies catalyzing environmental sustainability through technology and policy innovation. Comprised of case studies and CEO interviews, The Greening of Asia blends insights into businesses that deliver public good with the varied political economic contexts of Asia’s diverse nations. It’s a must read for investors, business leaders, government officials, and concerned citizens interested in the Asia region and how companies are leading progress toward an environmentally sustainable future.

Clifford focuses on where the rubber hits the road: businesses pushing to compete by adopting environmental improvements. His stories are often extraordinary: visionary leaders doing the right thing while building a competitive edge.

Read more at Asian Review of Books.

EconomistIn Need of a Green Revolution - How business can solve Asia’s environmental problems

The Asian economic miracle has lifted millions out of poverty, but at terrible cost. Deforestation and foul water are just two of the insults to nature resulting from breathless expansion. Air pollution in Beijing has been described by the American embassy as “crazy bad”. Asia is one of the biggest contributors to global warming.

Many blame economic growth, and the market forces and corporations that drive it, for this. So it is refreshing to see a clear-headed argument set out by Mark Clifford, a former editor-in-chief of the South China Morning Post, that markets and greenery can go together. Asian companies, he says, are ready to clean up.

Read more at The Economist.

The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency by Mark L. Clifford
- reviewed by Victor Mallet

Asia’s great waterways — from the mighty Yellow river to the holy Ganges — are sullied by industrial waste and human sewage. China alone burns nearly half the coal consumed on the planet each year; it is now the world’s largest emitter of greenhouse gases. Cities including Beijing and New Delhi are choking on lethal levels of air pollution.

Yet the corporate response in emerging Asia has been largely confined to multinationals belatedly importing green practices from the west and Japan.

Read more at Financial Times.